Marketing News

Gillette To Consumers ‘Text Us When You Need Blades’

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By: TOM BRANNA

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Gillette says it has started to receive orders through the company’s all-new online direct-to-consumer service, Gillette On Demand, that offers the traditional subscription-only option and an additional flexible on-demand purchase option that it is calling “an industry-first re-order process that is as simple as sending a one-word text message.” The creation of this new service and its features is fueled by the understanding that accessibility, shopping experience, and value are every bit a...

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